
Can You Link Ubisoft to Steam?
The desire to consolidate all PC games into a single launcher is understandable. Juggling Steam, Epic Games, Ubisoft Connect, and others is tedious. While a direct link between Ubisoft and Steam isn't possible, there are effective workarounds to achieve a more streamlined gaming experience. This guide explores the intricacies of integrating Ubisoft games into your Steam library.
The Great Game Launcher Divide: Why Separate Launchers Exist?
Ubisoft's use of its own launcher, Ubisoft Connect, is a strategic business decision. Maintaining a separate storefront allows them to retain a larger portion of the revenue from each game sale. Direct access to player data provides valuable insights into player preferences, influencing game development and marketing strategies. This independent approach also impacts game pricing and the inclusion of exclusive features.
The Upsides of a Two-Launcher Life: Steam and Ubisoft Connect
While a unified platform is appealing, using both Steam and Ubisoft Connect offers distinct advantages. Steam's massive community, robust social features, and typically fast download speeds are undeniable strengths. However, Ubisoft Connect excels in unified progression, ensuring that your progress carries seamlessly across PC, consoles, and even cloud gaming services. Ubisoft Connect may also offer better deals or exclusive content at times.
Sneaking Ubisoft Games into Your Steam Library: The "Add a Non-Steam Game" Trick
This simple trick organizes your Ubisoft games within your Steam library for improved visual management. It doesn't change how the games function, but enhances organization:
- Locate the Executable: Find the
.exefile for your Ubisoft game within its installation directory. This file directly runs the game. - Add to Steam: Open Steam, navigate to "Games," then "Add a Non-Steam Game to My Library."
- Select the Executable: Browse to and select the
.exefile you located earlier. - Organize: Your Ubisoft game will now appear in your Steam library. You launch it via Ubisoft Connect, but its presence within Steam improves organization.
Ubisoft Connect vs. Steam: A Comparative Analysis
The following table highlights the key differences between Ubisoft Connect and Steam:
| Feature | Ubisoft Connect | Steam |
|---|---|---|
| Download Speed | Generally slower | Typically faster |
| Social Features | More focused on Ubisoft games; less extensive | Extensive social features, groups, forums |
| Unified Progression | Major strength; works across Ubisoft games | Usually limited to individual games |
| Price | Can sometimes offer better deals or bundles | Prices often influenced by platform fees |
| Library Management | Standalone launcher; Steam workaround exists | Centralized hub for games; easy to navigate |
Ubisoft's Strategy and The Future of Game Launchers
Ubisoft's journey with its launcher (initially Uplay, now Ubisoft Connect) reflects the ongoing evolution of game distribution. Early resistance from gamers has softened as more Ubisoft titles release on Steam. Revenue sharing models with platforms like Steam inevitably influence Ubisoft’s distribution strategies, impacting pricing and availability. The future likely involves a continued dynamic between dedicated launchers and broader platforms like Steam.
Making Both Launchers Work for You
The optimal approach is a hybrid strategy. Leverage Steam's social features and download speeds for games where cross-platform progression isn't critical. Prioritize Ubisoft Connect for games featuring unified progression or better deals. The key is to find a balance that delivers the best overall gaming experience.
Key Takeaways:
- Steam excels in download speed and social features.
- Ubisoft Connect provides superior unified progression.
- Adding Ubisoft games to Steam enhances organization.
- The ideal setup depends on individual needs and priorities.
"The best approach is to use both platforms strategically, recognizing their strengths and adapting to your specific gaming preferences," says Dr. Anya Sharma, Research Director at the Game Research Institute. "The future of game distribution looks set to remain dynamic."
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Last updated: Friday, May 02, 2025